Fig. 3

23andMe two-sided market model. Information flows relating to the consumer and his/her body and the database are shown in blue. Biological (saliva) sample flows and to and from the biobank are shown in green
23andMe two-sided market model. Information flows relating to the consumer and his/her body and the database are shown in blue. Biological (saliva) sample flows and to and from the biobank are shown in green