Table 2 Colloquialisms* used in media and bioethics discourses that explicitly refer to the drug donepezil**
Media | Bioethics | |
|---|---|---|
Cognitive/brain enhancement | “the new ‘cognitive enhancers’”[37] | “cognitive enhancement drugs”[38] |
“brain-enhancing drugs”[36] | “enhancers of cognitive performance”[39] | |
“brain-enhancing drugs”[35] | ||
“mind-enhancing medicine”[37] | “brain-enhancement drugs”[42] | |
“neuroenhancement drugs”[43] | ||
“psychological enhancements”[44] | ||
“‘magic potions’ to enhance our ‘wisdom’”[45] | ||
“Smarts” | “so-called ‘smart drugs’”[46] | |
“so-called smart pills”[31] | ||
“smart pill”[28] | “smart drugs”[45] | |
“the ‘older’ smart drugs”[33] | ||
“the existing smart drugs”[33] | ||
“cognition drugs”[47] | ||
Memory enhancement | “memory-enhancing drugs”[48] | “memory enhancing agents”[45] |
“memory-enhancing pills”[28] | ||
“Alzheimer drug boost for healthy memory”[49] | ||
“memory-enhancing medications”[50] | ||
Others | “performance-enhancing drugs”[48] | “currently available enhancers”[24] |
“the safety-enhancing drug”[37] | “enhancements”[54] | |
“these ‘fountain of youth’ drugs”[48] | ||
“new brain boosters”[51] | ||
“brain cosmetics”[52] | ||
“a memory pill”[53] |