Table 11 Key themes of messages communicated by HSP providers’ webpages
From: Screening is not always healthy: an ethical analysis of health screening packages in Singapore
Themes | Corresponding health belief model construct | Sub-themes |
|---|---|---|
Individuals are at risk because of unawareness that their lifestyles can cause silent conditions | Perceived susceptibility | “Many diseases such as diabetes, stroke and heart disease are known as silent killers, and often, the symptoms of these diseases may not be obvious.” (Tan Tock Seng Hospital) |
Screening detects conditions early and prevents serious complications | Perceived severity Perceived benefits | “Fortunately, many of these illnesses can be detected early and treated to prevent further complications” (Changi General Hospital) |
Screening empowers individuals to act on their health and improve their well-being | Perceived benefits | “our aim is to enhance your well-being, and help you better understand and manage your state of health.” (Raffles Medical Group) |
HSPs are positioned as patient-centric—screening services are personalised and convenient | Perceived barriers | “we tailor health screening packages based on age, medical history, risk factors, family history and health concerns.” (Parkway Shenton Medical Group) |
Providers help guide patients through the screening process from test selection to follow-up of results | Cues to action Self-efficacy | “A health screening doctor will accompany you throughout your screening. This allows us to answer all your health concerns as you screen with us.” (Ng Teng Fong General Hospital) |
HSP providers’ services are exclusive and top-notch: (a) Comprehensive and up-to-date screening (b) Dedicated staff (c) Comfortable environment | Nil | “we provide personalised executive health screening in a modern and cosy environment using the latest assessment tools” (Mount Alvernia Hospital) |