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Table 3 Perception of medical doctors (MDs) on ethical promotion of pharmaceuticals

From: Perceptions of and barriers to ethical promotion of pharmaceuticals in Pakistan: perspectives of medical representatives and doctors

Questions on perception about ethical promotion Medical doctors (MDs), n = 51 (5-point Likert score) p values
NCs (mean ± SD) MNCs (Mean ± SD)
Provides products of high quality, safety, efficacy according to the standards framed by regulatory authorities 3.61 ± 1.16 4.35 ± 0.68 0.0001*
Follows ethical guidelines for promoting and marketing of their products 1.92 ± 0.75 4.43 ± 0.61 0.0001**
Provides accurate, balanced and scientifically valid data on products 1.98 ± 0.64 4.41 ± 0.61 0.0001**
Provide information and scientific data with valid reference 2.29 ± 0.67 4.41 ± 0.61 0.0001**
Organize events for medical doctors outside Pakistan other than international congress 4.1 ± 0.71 1.88 ± 0.86 0.0001**
Finance social or entertainment activities for medical doctors in international congress 4.19 ± 0.63 1.65 ± 0.72 0.0001**
Always mark the samples with “Not for sale” tag 3.58 ± 1.25 1.61 ± 0.70 0.0001**
Pay cost of individuals accompanying medical doctors on conferences 4.3 ± 0.58 1.67 ± 0.47 0.0001**
Offers payments in cash or cash equivalents to medical doctors 4.35 ± 0.48 4.18 ± 0.79 0.567
Fulfils medical doctor’s request for any facilitation or gifts 4.35 ± 0.62 1.96 ± 0.51 0.0001**
More emphasis on doctor-company sales contracts rather than doctor-patient suitability as per the needs of the patients 4.27 ± 0.66 2.06 ± 0.9 0.0001**
More focused on selling tactics rather than product usage in right indication 4.29 ± 0.67 1.67 ± 0.49 0.0001**
Always looking for doctors who prefer to write company products at the expense of certain benefits 4.35 ± 0.77 2.05 ± 0.33 0.0001**
  1. p-values: p 0.05–0.002 = *, p ≤ 0.001 = **